Understanding Customer Lifetime Value: A Non-Geek’s Guide

Big Bang Theory Whiteboard

About This Post: This post is designed to help you understand Customer Lifetime Value, apply that understanding to your own business or department, and use that knowledge to make better decisions about marketing and retention. While still short enough for a single read, at over 3,000 words, this post is designed to be a working [...]

Customer Appreciation: Giving Thanks On Another Level

Customer Appreciation | Thank You Receipt

The spirit of Thanksgiving is embodied in the name of the day. Somewhere among the football games, the super-caloric gorging, and the tryptophan-induced dozing, we all hopefully pause to reflect and to give thanks for the things we cherish in our lives. For most, this means reflections on family and friends, on health and happiness. [...]

Nonprofit Spotlight: Help Refugees with the Blue Key Campaign

Children at refugee camp in Liberia

On occasion, we like to take a break from our regular content to highlight a worthy cause outside of our normal discussions of business and customer service. This Nonprofit Spotlight is dedicated to the Blue Key Campaign, which is a “U.S. based initiative to channel the energy of individual citizens to speak out for refugees. [...]

A Superb Customer Service Conference: The Secret Service Summit

Secret Service Summit | Customer Service Conference

I had the pleasure of attending the DiJulius Group’s Secret Service Summit last week. While many of my fellow bloggers were attending Blogworld in sunny Los Angeles, I decided to head a different direction entirely. After all, what’s better than November in Cleveland, Ohio? It turns out that if you’re into customer service, not much. [...]

Monthly Mash: Customer Experience Tools and Secret Service

John DiJulius | Customer Service Keynote Speaker

Volume 1: October 2011 Mashup Welcome to the Monthly Mash, a mashup of tools, tales and tips on customer service and the customer experience from around the blogosphere. Many thanks to those who participated and supported the naming of this series! You know who you are.   Customer Experience Resource: John DiJulius This month’s spotlight [...]

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