Adam Toporek's Customer Service Experience Blog
Customer Experience, Customer Focus
In discussing your small business’ marketing, have you or someone you know ever said something similar to the following? “Google AdWords is a waste. When I search for something I never look up at the paid boxes.” “I hate those coupon packs in the mail. I don’t even open them; I just toss them straight [...]
Successful franchises are, by nature of their success, large businesses. While they may operate as small businesses on a per unit basis, franchises have the resources, knowledge base, and market penetration of a larger business. Accordingly, the best franchises have figured out numerous strategies for business success that are often overlooked by small business owners. [...]
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